It’s Time To Replace Windows XP

For 13 years it served us well, but now its not very spry, and the young ones are showing it up.  That’s the “beloved” Windows XP operating system.  Seven years ago, Microsoft announced that today would be the End of Life for this venerable champ, but several million people still run it on their computers.  After today, however, though it will work, it will be subject to the various malware diseases, and your data is completely at risk.

Since XP, Microsoft has had several newer versions of its operating system, and the current Windows 8.1 U1 brings superior performance, security, and versatility.  The critics may love to attack it, but then what would they do if there wasn’t something to be negative about ?  The fact is it is a superior product to XP, and deserves the attention of consumers. 

Microsoft will no longer release any updates to Windows XP.  Though it will work, any vulnerabilities that hackers seek to exploit will go unprotected.  Third party anti-virus programs may help, but ultimately hackers will penetrate holes they can find, and your data will be at risk.

There is only one solution and that is to upgrade your operating system.  This may require a new computer, but there are excellent options available with more speed, storage, and flexibility.  

You can keep the old XP machine for the kids, but take it off the internet, and do not install any programs that contain personal data.  You can also donate it to an agency that can use it, including schools, charities, and training centers. 

We can have many fond memories of XP, but now it’s time to say goodbye. 

Will Social Media help your business grow ?

Today, those who advise companies on how to increase their business focus on the need to have a “Social Media” presence.  To these experts, if you don’t have accounts on all of these sites, your business is doomed.  Is there real merit to these claims ?  Will Social Media help your business grow ?  Maybe.  Of course, its possible that it will make absolutely no difference.

Here are some things to consider when evaluating your Social Media presence:

  • What social media sites do your clients visit ?  This is important to know.  A cardinal rule of any advertising is to place your information in front of your potential clients. 
  • What do your clients expect on the social media sites ?  Many people really don’t like to see advertising on Facebook, or Twitter.  If your clients use these sites to visit with friends and relatives, they might not like your intrusion with ad content.
  • Can you write interesting material ?  Some people are very good at writing while others find “its not their thing.”  Will people have a reason to read what you write ?  With most social media sites, people skim the posts and only read what interests them.
  • Can you post relevant content ?  What you post will set the tone for how people think of you.  If you are angry, political, religious, or opinionated, people may find your “presence” uncomfortable.  You represent your business, so you could be driving people away.  If you can post lighthearted material, or helpful hints, this can build a positive image for your company.
  • Will you be persistent ?  You must post regularly … some people say almost daily, to make a difference.  If you only write once in awhile, you will likely not be noticed.
  • Will you study how to write blogs ?  There is important information you need to know, like how to use SEO keywords.  You can find ample information to study, but you will need to take the time to do it.  Will you ?  Don’t proceed unless you are absolutely sure you will be consistent.

Finally, you will be bombarded by people who would love to sell you their services.  They will write your content for you. Be cautious.  Canned material is often disliked.  Because  posts are a reflection of you, and your business, they should be your material.  Will Social Media help your business grow ?  Perhaps.  Come back to see our ideas in the future on how to make this a reality.

Client Designed Management Systems Since 1982

MLS Service Writer is one of the family of products developed by MasterLink Software.  Founded in 1982, our company has always focused on blending the latest computer technologies, strong communications with our clients, and  personalized service, “just like in the old days when grampa ran the business.”  We have long term relationships with our clients, and we want you to enjoy the same experience.

We want to make it possible for anyone to use the solution that bests fits your needs.  The MLS Service Writer system has several configurations, and you may either purchase a license, or rent  the software month to month ( with no long term contracts ).  Start small, or with the full system, and you will enjoy a system that “just keeps on running”, and improves with age.

MLS Service Writer is written using the latest Windows based programming tools, and our designs are derived 100% from customer input.  Our systems run on all Windows technologies from XP through the coming Windows 8 systems.  SW can be used on a single machine, peer to peer network, true Client Server system, and VPN.  Run SW on your desktop computers, laptops, netbooks, and even Windows Slate computers.

Our systems offer:

  • Comprehensive workorder development with parts, labor, recommendations, estimating, revisions, job costing, job tracking, automated input, and full service history.
  • Powerful inventory control including full purchase ordering, stock input, pricing utilities, sales histories, and extensive reporting options.
  • Client and Job tracking, with diverse followup
  • Appointment scheduling and quick quote system
  • Fully integrated accounting system and Quick Books real time interface
  • Focused documentation for all systems
  • Single, or multi-user ( client server ) capabilities with remote access
  • Ongoing automatic updating, remote support service